Marketing Management

Comp whatever Case Notes ExxonMobil: Achieving speculative Profits During Hard propagation Synopsis This font provides an illustration of pricing issues in a commodity market. Specifically, Big Oil is represented by ExxonMobil in the petroleum market. An recital is given as a path of illustrating the drastic depart in flatulenceoline bells between 1998 and 2006. In that eight-year touchstone period, outlays to a greater extent than tripled. Many argon alert to point the finger of unsaved at greedy corporations that ar gouging, manipulating, or at the truly least, taking advantage of the consumer. This crusade provides extensive information on the factors that chance upon the prices in a commodity market; principally, give and demand. Thus, if cut is short and/or demand is high, prices will go up. Because the cost of doing business for big oil colour companies basically body the same, companies like ExxonMobil make their biggest meshing at a time when the consumer is universe hit the hardest. The episode also provides information on the effect of futures trading markets on price. Based on supposal about the impending character of supply and demand and any factor that might affect either one, oil and gas futures are constantly being bought and sold. Such trading activities are not only establish on speculation of supply and demand, but also present an effect on the total supply-demand situation.

Discussion Questions 1. Which, if any, of the pricing strategies discussed in the chapter are being utilize by ExxonMobil and other oil companies? Could they adopt any other strat! egies? 2. Discuss buyer reactions to changes in the gas prices. How can you formulate these reactions? 3. How should ExxonMobil react to gasoline price changes by other bigger and small oil companies? commode ExxonMobil keep its prices stable (or dismantle lower them) when the market price is increasing? Should it? 4. Consider the normal policy issues within and crossways channel levels of the oil industry. Is...If you trust to get a honorable essay, order it on our website: OrderCustomPaper.com

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