Consumer Buying Behavior †Marketing to teenagers Essay

Topic Consumer Buying Behavior Marketing to teen be onrs phrase Summary This article states that although only two percent of teenagers ar smokers cubic decimeter percent of baccy companies marketing monies go to targeting teenagers. The write feels that the big baccy companies target teenagers to help make up for those who ultimately die from tobacco related illnesses or realize on later in conduct that they film to stop smoking. It goes on to say that for every one person who dies from tobacco-related causes, two new smokers under the age of twenty-six start the habit.Although the Joe Camel cartoon advertising has since been removed, when that particular character was created the sales of Camel increased thirty-four percent in kids showing that campaign had an impact on who they were targeting and who began to purchase their product. The author goes on to say how impressionable teenagers and children are, as opposed to adults, and how stopping the tobacco use is not easy to do. Once someone starts it is a grueling habit to break. Many of those who start smoking at an early age be experience addicted to the product before they are even of judicial age to purchase the product. Even the warnings on the boxes are not large to keep the young hirers from purchasing the product.Class Application Cigarette companies expect to market to the proper consumer market. A consumer market is purchasers and household members who intend to consume or benefit from the purchased product. By Camel advertising inmagazines, using sportsman cartoon characters, and also making tobacco use look cool, they are not targeting the proper market. Being sure to market cigarettes to those who are licitly allowed to use the product is a must. They can still use a differentiated targeting strategy and market to those in different demographics, but they need to be sure to leave out those who are not effective to use the product. Cigarette companies should be using demographic segmentation variables to come up with ad campaigns geared towards the proper segments. With cigarettes, the companies have to focus on age since there is a legal age for smoking. Also, since cigarettes have been proven to be unhealthy and cause of cancer, among other things, they are not something that should be advertised to children or teenagers no matter what.