SWOT of Mercedes Essay Example for Free

SWOT of Mercedes EssayStrengthsDue to Mercedes is a leading of automobile companies and lead other manufacturer around the military man. It is well established, provides high quality vehicles, and enjoys very good branding, earning itself plenty of respect and prestige. It is a well-known provider of luxury, offering solid design and expertly tuned ride comfort, making them one the most favourable cars to ride. The smart set is as well market savvy, with good access to global distribution with an array of agreements and alliances.WeaknessesThe great quality means that they are price is very expensive, with untold of the cost as a result fashion. The strong branding which promotes this has positives and negatives consumers like a good brand, but high prices can also be an issue. advancement is one clear source of weakness. The companys promotional campaigns are rare, and the cars take a long time to make, which can lead to impatient customers. Recently, UAW contracts have cast the company under a negative light. Mercedes Benz should not lose sight of the ever changing market base. And keep a keen eye on the involve of the consumer, and the competitors.OpportunityThere exit always be plenty of opportunities for Mercedes-Benz, which can lead to higher profits and future expansion. The new clean energy cars will be the future, and will be a major new opportunity for the company if they can secure the right technology. Booming car markets in the world offer new places to sell, and the honing of already established features will ensure that new customers will want to purchase from Mercedes-Benz.ThreatsCompetition is increasing, as new and dominating Asian car markets move towards the global stage. Japan and America have increased car tax for large luxury cars, which makes them less desirable. There are also more subtle social and cultural factors which could have consequences for profitability in the future.